Getting Started Searching for Articles
Start with these databases:
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ABI/INFORM This link opens in a new window
The ABI/INFORM Collection includes three comprehensive databases: ABI/INFORM Global, ABI/INFORM Trade & Industry, and ABI/INFORM Dateline. Together, they provide access to thousands of full-text journals, dissertations, working papers, and key business and economics publications such as The Economist and MIT Sloan Management Review. The collection also features in-depth country and industry reports, as well as major news sources like The Wall Street Journal. With broad international coverage, the ABI/INFORM Collection offers researchers a global view of companies, industries, and business trends. It also delivers valuable historical context, with content that dates back to the early 1900s.
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Business Source Complete This link opens in a new window
This database contains monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses, detailed author profiles and more. Indexing and abstracts for scholarly business journals back as far as 1886 are included.
Below is a example of how you can use the library's databases to search for information on a specific company.
If you are searching for information on a particular company and their marketing strategy.
Consider the key concepts or terms that you want to use in your search. These will become the keywords that you use to search the database. In this example consider searching by the name of the company
Enter the subject of your search —your keyword— in the first search box.
Notice the drop-down menus next to the search box, use this to help narrow your search. Since you are looking for company information, you can select CO Company Entity. This will help refine the search to articles specifically about the company.
Notice you have a choice of how to combine the search boxes: AND, OR, or NOT. Most often you’ll choose AND. AND makes your search smaller; OR makes it bigger; and NOT is a way to leave something out of your results.
Because you want to find specific information about a company's marketing strategy, you want to add another term to the second search box.
Enter ' marketing strategy ' in the second box. If you use quotation marks around 'marketing strategy' the database will search this as a phrase.