Phone: (408) 924-8032
Email: thomas.shirley@sjsu.edu
Course: BUS 189, Strategic Management
Course Material: The plan is to use a combination of a custom AcademicPub course pack, lecture presentations, and academic and professional journal articles. Given that part of the alternative textbook will be developed via AcademicPub, which requires royalties, the exact price will not be determined until the course pack is complete. Of course, the goal is to make the price as low as possible.
Cost of Course Material: ~$60
Course Textbook: Strategic Management Concepts
Cost of Textbook: $182
Comments: Since the current textbook is $182.33 retail for a print copy and $82.05 to rent for 120 days via CourseSmart.com, I am confident we can save students substantially.